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The Toy Association has set dates for its 2027 Los Angeles toy preview events: May 17–21 for the spring market and Sept. 13–24 for the fall markets. It also plans to add two floors, or 50,000 square feet, of showroom capacity to The Toy Building; further event programming has not yet been announced.
The Toy Association has scheduled its 2027 Los Angeles toy preview events for May 17–21 and Sept. 13–24, giving manufacturers and retailers dates to plan product previews and industry meetings. The association also plans to add two floors of showrooms at The Toy Building, expanding the venue’s capacity as demand for space grows.
The LA Spring Preview Market Week is set for May 17–21, 2027. The LA Fall Preview Market Weeks will run Sept. 13–24. Both are planned for Los Angeles’ Toy District and are intended to bring together toy manufacturers, retailers and other industry professionals to preview products, discuss trends and build business connections, according to The Toy Association.
The association says The Toy Building will open two additional showroom floors ahead of the events. The expansion is expected to add 50,000 square feet of capacity. The announcement follows the 2026 fall previews, held Sept. 14–26 in El Segundo, California, which The Toy Book reported drew large crowds. The Toy Association said demand for showrooms at the recently opened building had increased, with nearly all of its original four floors occupied by permanent tenants.
Circana and the X Tracks Licensing Summit are scheduled to return for the 2027 events with educational sessions for industry professionals. The Toy Association has not yet provided the full program or named additional speakers. It said more speakers and special events will be announced in the coming months.
More Space for Toy Industry Meetings
The dates give companies and retailers a planning window for a pair of markets where they can view upcoming products and meet with industry contacts. Holding spring and fall events in Los Angeles also gives participants two scheduled opportunities to gather in the city’s Toy District during 2027.
The planned 50,000-square-foot increase could accommodate more showrooms if the association completes the expansion as described. The reported high occupancy of the building’s initial floors points to demand for permanent showroom space, though the announcement does not specify how many new tenants the added floors will hold or whether all of the space is already committed.
For businesses weighing whether to attend or exhibit, the practical details remain central: event dates are confirmed, but registration information, showroom availability and the complete schedule have not yet been released. The expansion and returning educational programs signal that the association is planning for a larger set of activities, while the scale of participation will become clearer closer to the events.
toy industry showroom display shelves
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From 2026 Preview Demand to Expansion
The 2027 announcement follows The Toy Association’s 2026 LA Fall Toy Previews, which ran Sept. 14–26 in El Segundo, California. The Toy Book reported that the events drew large crowds and that demand for showrooms in The Toy Building rose sharply. According to The Toy Association, nearly all of the building’s original four floors were occupied by permanent tenants.
The association’s planned response is to add two more floors, described as an expansion of 50,000 square feet. That is a plan announced ahead of the 2027 events, not confirmation that construction is complete or that the new showrooms are open. The 2027 markets are also distinct from the 2026 fall event: the next schedule includes a spring week as well as a longer fall market period.
“The LA Spring Preview Market Week will take place May 17–21, followed by the LA Fall Preview Market Weeks from Sept. 13–24.”
— The Toy Association, as reported by The Toy Book
Expansion and Program Details Pending
The announcement does not give construction or opening dates for the two additional floors, identify the companies that will occupy them, or say how showroom applications will be handled. It also does not provide registration dates, attendee or exhibitor fees, venue-level scheduling details, or a full list of participating manufacturers and retailers.
The association has said that additional speakers and special events will be announced in the coming months. Until those details are released, the full scope of programming and the number of exhibitors expected at either market remain unclear. The reported attendance and showroom demand relate to the 2026 previews; they do not establish how many people or businesses will participate in 2027.
More Dates and Showroom Updates Ahead
The next public updates are expected to cover speaker announcements, special events and practical information for people seeking showroom space. The Toy Association directs interested companies and attendees to its website for details about the 2027 preview weeks and opportunities at The Toy Building.
As the events approach, manufacturers, retailers and other professionals can use the announced dates to plan travel and meetings, then check for updates on registration and the building expansion. The association has not supplied a more specific timetable for those announcements.
Key Questions
When are the 2027 Los Angeles toy previews?
The spring preview week is scheduled for May 17–21, 2027. The fall preview markets are scheduled for Sept. 13–24, 2027.
Where will the preview events take place?
The Toy Association says both events will bring industry participants to Los Angeles’ Toy District. The announcement does not provide a detailed venue list for each activity.
What is planned for The Toy Building?
The association plans to add two showroom floors, increasing capacity by an additional 50,000 square feet. It has not announced when the new floors will open or which companies will occupy them.
Which programs are confirmed for 2027?
Circana and the X Tracks Licensing Summit are set to return with educational sessions. Additional speakers and special events are expected to be announced later.
How can companies get information about showrooms?
The Toy Association says information about showroom opportunities and the preview market weeks is available through its website. Application procedures and availability were not detailed in the announcement.
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