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The Toy Foundation announced 122 finalists for the 2027 Toy of the Year Awards at the Chicago Toy & Game Fair. Winners are scheduled to be announced at a February 19 gala in New York City, where the event will also include Toy Industry Hall of Fame inductions.
The Toy Foundation has named 122 finalists for its 2027 Toy of the Year Awards, selecting products across 17 categories at an announcement Saturday during the Chicago Toy & Game Fair in Rosemont, Illinois. Winners are scheduled to be revealed at a February 19 gala in New York City, an industry event that will also open Toy Fair 2027.
The finalists span categories including Action Figure, Game, Doll, Construction Toy and Tech Toy of the Year, as well as awards for infant and toddler products, outdoor toys, collectibles and licensed properties. The list features products from major toy makers and other companies, including Mattel, Hasbro, Spin Master, The LEGO Group, Just Play, Moose Toys, MGA Entertainment and Thames & Kosmos.
Examples named in the finalist list include Mattel’s Disney and Pixar Toy Story 5 Ultimate Action Figures in the action figure category, The LEGO Group’s One Piece The Going Merry Pirate Ship in construction toys, and Asmodee’s CATAN — On the Road in games. The selections also include licensed properties such as Bluey, Pokémon, Spider-Man, Transformers and KPop Demon Hunters, which is listed both among the license finalists and in the doll category.
The Foundation says the awards recognize products across the industry, while the associated gala raises funds to bring play to children in need. It said the People’s Choice Award is open for voting through toyawards.org, where visitors can also review the finalists. The supplied announcement does not give a closing date for voting or identify the individual winners.
Awards Put Play and Industry in Focus
The finalist list offers families and toy fans a snapshot of products recognized by the foundation, while the awards give participating companies a prominent point of comparison across 17 types of toys and games. The range—from construction sets and dolls to educational products and tech toys—also means the announcement is not limited to one age group or style of play.
For the toy industry, the February gala links the awards to Toy Fair 2027, a major trade event scheduled for February 20–23. The awards ceremony is set for the day before the fair opens, and the Foundation says it will include Hall of Fame inductions as well as the award presentations. The charity component is another part of the event: executive director Pamela Mastrota said the awards raise funds intended to bring play to children who need it.
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From Chicago Announcement to New York Gala
The finalists were announced Saturday at the Chicago Toy & Game Fair in Rosemont, Illinois. That announcement starts the final stage of the 2027 awards cycle: products have been named as contenders, but the winners have not yet been announced.
The gala is scheduled for February 19, 2027, in New York City, and is described as open exclusively to toy industry professionals. Toy Fair 2027 is scheduled to run February 20–23. The awards program includes a public-facing People’s Choice vote alongside the broader category awards, though the source announcement does not describe how voting is weighted or how the finalists were evaluated.
““Behind every great toy is the opportunity to spark joy, inspire imagination, and make a child’s day brighter.””
— Pamela Mastrota, executive director of The Toy Foundation
Winners and Voting Details Pending
The announcement identifies 122 finalists and 17 categories, but the winners remain unknown until the February gala. The source material does not specify the judging process, the criteria used to select finalists, or whether each category will have one winner.
The People’s Choice Award is available for voting at toyawards.org, but the announcement gives no deadline, eligibility rules or information about how public votes relate to the other awards. It also does not provide a complete account of every finalist: the supplied list ends partway through the playset category, so not all entries are available in the source material used here.
Voting and February Awards Gala
Readers can visit toyawards.org to see the finalists and cast a vote for the People’s Choice Award. The Foundation has not stated a voting deadline in the supplied announcement, so readers should check the site for current rules and timing.
The next scheduled milestone is the February 19, 2027, awards gala in New York City. Winners are expected to be announced there, alongside inductions into the Toy Industry Hall of Fame. Toy Fair 2027 is scheduled to follow from February 20 through 23.
Key Questions
How many finalists are in the 2027 Toy of the Year Awards?
The Toy Foundation announced 122 finalists across 17 award categories.
When and where will the 2027 TOTY winners be announced?
The winners are scheduled to be announced at a gala on February 19, 2027, in New York City. The event is described as open exclusively to toy industry professionals.
Can the public vote for an award?
The Foundation says the People’s Choice Award is open for voting at toyawards.org. The announcement does not provide a voting deadline or eligibility details.
What kinds of products are finalists?
The 17 categories cover products including action figures, games, dolls, construction toys, educational toys, collectibles, outdoor toys and tech toys. The announcement lists entries from companies including Mattel, Hasbro, Spin Master and The LEGO Group.
Source: toybook.com
