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Target has released Bullseye’s Top Toys List for the 2026 holiday season, a merchant-curated selection of 50 toys with prices starting at $4.99. More than half of the picks are Target exclusives, and the retailer’s Holiday Kids Catalog is available now through its website and app.
Target has released Bullseye’s Top Toys List for the 2026 holiday season, featuring 50 toys selected by the retailer’s merchants, with prices starting at $4.99. The announcement also includes an expanded digital Holiday Kids Catalog, giving shoppers another way to browse the list and other toys on Target.com and in the Target app.
The list groups its selections into 10 play trends, including imaginative play, sensory toys, building and STEM-inspired activities, gaming, character toys, role play, fashion and beauty, vehicles and family play. Target says more than half of the 50 listed toys are exclusive to the retailer. The range includes products from The LEGO Group, Barbie, Disney and Nintendo, along with Target-owned brands and other exclusives.
Featured items named in the announcement include Mattel’s Barbie DreamHouse, a Fisher-Price Little People Ultimate Mountain Playset, Gigglescape magnetic building tiles and play food, and Nintendo Switch 2. Character and activity picks include Just Play’s Sesame Street Tickle Me Elmo Giggle Max, PAW Patrol and Hot Wheels playsets, RMS Mystery Squishy Dumplings, and Jazwares’ Pokémon Pikachu Puppetronic By RealFx.
Target also identified several exclusives, including Spin Master’s Hatchimals Hello Kitty Bloomables, a LEGO Star Wars Up-Scaled Darth Vader Minifigure, Moose Toys’ Little Live Pets My Really Real Puppy, FAO Schwarz makeup sets and Target-themed role-play toys. The retailer says its broader toy assortment includes more than 1,000 toys priced under $10; that figure applies to the overall assortment, not just the 50-item list.
How the List Shapes Holiday Shopping
The announcement gives families an early, retailer-curated guide to toys across different ages, interests and play styles, with entry prices starting at $4.99. The list also gives Target a way to highlight products shoppers may not find at other retailers: the company says more than half of these selections are exclusive to its stores and channels.
The accompanying catalog broadens the shopping tool beyond the 50 featured toys. Target says its most expansive Holiday Kids Catalog yet contains nearly 500 items, including the list, interactive content, video reviews and toy demonstrations. For shoppers comparing gift ideas, those features offer product discovery and demonstrations in one digital destination; the announcement does not provide information on how many customers will use them.
Target also says the toys will appear in online and in-store displays arranged by age, interest and play style during the holiday season. That approach may help shoppers find options by the kind of play they want to encourage, rather than relying only on brand or product category.
Target exclusive Bullseye's Top Toys 2026
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Catalog Adds More Ways to Browse
Target describes Bullseye’s Top Toys as a merchant-selected seasonal list, not a sales ranking or an independently tested award. Its 2026 edition brings together products from established toy companies and Target-owned or exclusive lines. The announcement does not describe the selection criteria beyond saying that Target merchants chose the items.
The Holiday Kids Catalog is available through Target.com and the Target app. It contains nearly 500 products, while the Bullseye list itself contains 50. Target says it will also feature the toys in stores and online through displays organized around age, interest and play style over the holiday period.
One listed product is the Gigglescape St. Jude bear, a special-edition toy connected to a charitable donation. Target says it will donate $3 to St. Jude Children’s Research Hospital for each bear purchased in stores or online from Nov. 1, 2026, through Jan. 2, 2027. The announcement does not state a total donation or a cap.
““Guests tell us they count on Target to make holiday shopping fun, easy, and full of discovery, especially when it comes to finding the toys kids can’t wait to unwrap.””
— Cassandra Jones, Target senior vice president of Fun101
Selection and Pricing Details
Target has not published a full account of how merchants evaluated toys or how the final 50 were selected. The company’s description of the list as an “expert edit” is its characterization; the announcement does not cite independent testing, consumer research or sales data supporting the selections.
The source material gives a starting price of $4.99, but does not provide prices for every item or say whether prices could change before or during the holiday season. It also does not specify the ages recommended for every toy. Families should check each product’s packaging or Target listing for its age guidance and any applicable safety information before buying.
Target has not said how many St. Jude bears it expects to sell or the total donation the promotion may produce. The stated contribution is $3 per bear purchased in the specified dates; no donation cap or further terms are included in the announcement.
Holiday Displays and Bear Donations
Target says Bullseye’s Top Toys List and the digital Holiday Kids Catalog are available now. During the holiday season, the retailer plans to feature toys online and in stores in displays organized by age, interest and play style. Shoppers can browse the catalog through Target.com or the Target app.
The St. Jude bear promotion is scheduled for Nov. 1, 2026, through Jan. 2, 2027, with Target pledging $3 to the hospital for each qualifying purchase made in stores or online during that period. The announcement does not give a later reporting date for the list or the charity campaign.
Key Questions
What is Bullseye’s Top Toys List?
It is Target’s merchant-curated selection of 50 toys for the 2026 holiday season. Target says prices start at $4.99.
Are the toys exclusive to Target?
Target says more than half of the 50 toys are exclusive to the retailer. Its announcement also names exclusives such as Hatchimals Hello Kitty Bloomables and a LEGO Star Wars Up-Scaled Darth Vader Minifigure.
Where can shoppers find the list and holiday catalog?
The list and the nearly 500-item Holiday Kids Catalog are available through Target.com and the Target app. Target also plans online and in-store displays during the holiday season.
How does the St. Jude bear support the hospital?
Target says it will donate $3 for each Gigglescape St. Jude bear purchased online or in stores from Nov. 1, 2026, through Jan. 2, 2027. The announcement does not state a total donation or a cap.
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