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Hasbro and Event Network say Candy Land NYC will open this November beside the New York Hilton Midtown in Manhattan. The life-size experience is planned around locations from the board game, with treats and themed merchandise; ticketing, hours and other visitor details were not included in the announcement.
Hasbro and Event Network plan to open Candy Land NYC, a life-size experience based on the board game, this November beside the New York Hilton Midtown at 1335 Avenue of the Americas. The attraction is designed to let visitors travel through themed areas from the game, with treats and Candy Land merchandise also planned.
The route is set to include five areas named after places in the game: Candied Apple Orchard, Gummy Mountains, Chocolate Caves, Lollipop Forest and Ice Cream Beach. Visitors will then reach a Candy Castle finish, according to the announcement reported by The Toy Book. The description says guests can take the role of player tokens as they move through the attraction.
Sweet treats will be available for visitors to take and enjoy, and a shop will sell Candy Land-themed merchandise. The source does not specify what treats or products will be offered, whether purchases are included in admission, or how the visitor route will operate.
The project is a partnership between Hasbro, which owns the game brand, and Event Network. The Toy Book reported that the attraction is planned for a site next to the New York Hilton Midtown. Its report did not provide ticket prices, booking information, operating hours, or a precise opening date.
A Board Game Becomes a Manhattan Attraction
The announcement brings a familiar family board game into a physical, walk-through format in a central Manhattan location. For visitors, the concept offers a themed activity organized around recognizable game settings rather than a conventional retail visit alone; the planned treats and merchandise add shopping and food elements to the experience.
For Hasbro and Event Network, the project is an example of extending a licensed brand beyond the game itself. Hasbro executive Matt Proulx described the partnership as a way for fans to experience the company’s brands in new forms. Event Network CEO Larry Gilbert framed the attraction as a destination for both longtime fans and newer audiences. Those are the companies’ stated aims; attendance, visitor response and commercial results have not been reported.
The location may make the attraction relevant to people planning a holiday-season visit to Midtown, but the source does not confirm how long the experience will run or whether it will operate beyond the holiday period. Without admission and schedule details, visitors cannot yet assess the cost or fit the outing into a specific itinerary.
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From Game Board to Walk-Through Route
Candy Land is a Hasbro board game in which players move along a colorful route toward a finish. The announced NYC experience borrows that journey as its organizing idea: guests are described as moving through themed lands and reaching the Candy Castle. The planned settings translate the game’s sweets-and-candy imagery into physical environments.
The Toy Book’s report identifies Event Network as Hasbro’s development partner. Gilbert also called the project the first Candy Land store in the United States. That description is his characterization in the announcement; the available report does not provide independent detail about other Candy Land retail or experience locations.
The report describes the opening only as taking place in November. It does not state a year in the supplied material, so a more exact date or current booking status cannot be established from that source alone.
““At Hasbro, we’re always looking for new ways for fans to experience the brands they love, and Candy Land NYC is a great example of what that can look like.””
— Matt Proulx, Hasbro’s senior vice president of Global Experiences, Partnerships and Music
Tickets, Hours and Opening Date Pending
The announcement gives a November opening window but not a calendar year or exact date. It also provides no ticket prices, booking link details, operating hours, expected visit length, accessibility information, or capacity. It is not clear whether visitors will need timed entry or whether treats are part of admission or sold separately.
The source names the planned themed areas and says visitors can shop merchandise, but it does not describe the full layout, specific food options, age guidance, or any restrictions. The duration of the attraction and whether it will continue after the holiday season are also unconfirmed in the supplied report.
Watch for Booking and Schedule Details
Prospective visitors will need further information from Hasbro, Event Network or the attraction’s official site before planning a visit. The source directs readers to visitcandylandstores.com for more information, but it does not state whether tickets are available or give a timetable for when booking details will be released.
The next practical updates to look for are the exact opening date and year, ticketing arrangements, hours, admission inclusions and the length of the run. Until those details are published, the confirmed development is the planned Manhattan opening and the announced concept, rather than a fully specified visitor schedule.
Key Questions
What is Candy Land NYC?
It is a planned life-size, walk-through experience based on Hasbro’s Candy Land board game, developed with Event Network.
Where is the experience planned to open?
The announcement places it next to the New York Hilton Midtown at 1335 Avenue of the Americas in Manhattan.
What areas are included in the attraction?
The announced route includes Candied Apple Orchard, Gummy Mountains, Chocolate Caves, Lollipop Forest and Ice Cream Beach, ending at the Candy Castle.
When does Candy Land NYC open, and how much are tickets?
The report says it is planned to open in November, but does not specify the year, exact date or ticket price. Booking and operating details were not included.
Will visitors be able to buy food or merchandise?
The announcement says visitors can take and enjoy sweet treats and shop for Candy Land-themed merchandise. It does not list specific items or say whether treats are included with admission.
Source: toybook.com
