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Spin Master and Universal are developing a Jurassic World toy collection for children ages 2–5, planned for release at major retailers in 2028. The licensing agreement covers markets worldwide except China and Japan; product names, prices and specific release dates have not been announced.
Spin Master and Universal are developing a new Jurassic World toy collection for children ages 2–5, with products planned for major retailers in 2028. The licensing agreement covers markets worldwide except China and Japan, bringing the franchise to a younger age group through toys designed for preschool play.
The companies say the collection will include a broad range of products intended to encourage young children to explore and discover. Specific toys, product names, prices and the timing of the retail release have not been disclosed. The announcement describes the range as being made for preschoolers, but does not provide detailed information about materials, features or age ratings for individual products.
Spin Master President of Toys Doug Wadleigh said the collection is intended to give younger fans an age-focused way to experience the dinosaur franchise. He described the planned play as combining “big action” with humor and open-ended discovery. Those are the company’s stated aims; the announcement does not provide independent assessments or details about how each product will support them.
The planned range follows Spin Master’s Jurassic World Primal Hatch toys. The source report says the Primal Hatch T. rex won the overall Toy of the Year award at the 2026 TOTY Awards. Spin Master and Universal have worked together on other licensed brands, including Gabby’s Dollhouse, How to Train Your Dragon, Wicked: For Good, Super Mario Galaxy and Universal Monsters.
A New Age Group for Jurassic World
The announcement extends Jurassic World merchandise to preschool-age children, a group addressed directly through the stated 2–5 age range. For families, that means the franchise is planning products specifically for younger players, though parents will need to check the age guidance and features listed on each item once product details become available.
For Spin Master, the collection builds on an existing partnership with Universal and follows the reported award for its Primal Hatch T. rex. That background helps explain the companies’ decision to expand the toy line, but it does not establish how the new range will perform. Sales expectations, retail availability by country and consumer demand have not been shared.
The geographic terms also matter to retailers and fans: the agreement covers markets worldwide, with China and Japan excluded. The announcement does not specify which retailers will carry the toys in each covered market, or whether the collection will reach all of those markets at the same time.
Spin Master’s Existing Franchise Partnership
The preschool range is the latest addition to a long-standing licensing partnership between Spin Master and Universal. Their existing portfolio includes products tied to several entertainment properties, among them Gabby’s Dollhouse, How to Train Your Dragon, Wicked: For Good, Super Mario Galaxy and Universal Monsters. The announcement does not set out the terms or duration of the broader partnership.
Spin Master’s recent Jurassic World toy work includes Primal Hatch. According to the source report, the T. rex from that line received the overall Toy of the Year award at the 2026 TOTY Awards. The new collection is a separate planned range aimed at younger children; the companies have not said whether it will include Primal Hatch products or share their features.
At present, the confirmed timeline is limited to a planned 2028 launch at major retailers. No specific month, launch event or product preview was included in the announcement. The stated age range is 2–5, while final product packaging and individual age recommendations have yet to be detailed.
““A preschool collection inspired by the iconic Jurassic World franchise opens the door for the youngest fans to experience the wonder of dinosaurs in a way that’s built just for them.””
— Doug Wadleigh, Spin Master’s President of Toys
Product Details Await Release
The announcement does not identify individual toys, prices, materials or product features. It also does not provide a precise 2028 release date, retailer list or market-by-market schedule. Those details may be announced closer to launch, but no further update timetable was given.
The companies describe the range as designed for ages 2–5, but final age ratings and safety information for each product are not included in the source material. Parents should check product labels and applicable CPSC recall information when items go on sale. The announcement also does not explain whether products will be available throughout every market covered by the agreement.
Retail Launch Planned for 2028
The next confirmed milestone is the collection’s planned arrival at major retailers in 2028. Spin Master and Universal have not announced a more specific launch window or when they expect to reveal the products. Retailer listings or company updates may provide information about availability, pricing and the range’s contents as the launch approaches.
Until those details are released, the scope of the line remains described in broad terms: a preschool-focused Jurassic World collection for children ages 2–5, covered by a licensing agreement that excludes China and Japan. The timing, product mix and availability in individual markets remain to be confirmed.
Key Questions
When are the Jurassic World preschool toys expected to be released?
The collection is planned for 2028 at major retailers. The companies have not announced a specific date or month.
What ages is the collection intended for?
Spin Master and Universal describe it as a preschool collection for children ages 2–5. Individual product age guidance has not yet been published.
Where will the toys be sold?
The licensing agreement covers markets worldwide except China and Japan. The announcement does not name retailers or confirm launch timing in individual markets.
What toys will be in the collection?
The companies have announced a broad range of products but have not released toy names, images, prices or detailed features.
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