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Mattel has released a $45 Barbie Signature doll modeled on Serena Williams in her 2005 Australian Open outfit, marking her place on the company’s Team Barbie lineup. Mattel says it will also make a Barbie Dream Gap Project donation to Mrs. Rina’s House of Blessings, a nonprofit in Martin County, Florida.
Mattel has released a $45 Barbie Signature doll depicting tennis champion Serena Williams in the green-and-white outfit she wore at the 2005 Australian Open, where she won her seventh Grand Slam singles title. The collectible joins the company’s Team Barbie lineup, and Mattel says the release also includes a donation to a nonprofit serving children and families in Martin County, Florida.
The doll draws on a specific moment in Williams’ career: her 2005 Australian Open win. Mattel’s description says the figure wears a green-and-white cutout top and white skirt, with a matching sweatband, socks and sneakers. It comes with a racket, a ball and a display stand, allowing collectors to pose or display the figure. The source presents it as a collectible and does not specify an age recommendation.
Mattel lists the doll at $45, available online through major retailers and in stores at Target, according to the report. The article directs buyers to Mattel Creations for more information. It does not provide a precise on-sale date, inventory details or a complete list of retailers.
Mattel also says it will make a Barbie Dream Gap Project donation to Mrs. Rina’s House of Blessings, described as a nonprofit close to Williams’ heart. The donation is intended to support programs for children and families in Martin County, Florida. The supplied report gives no amount or further detail about the programs funded.
A Career Milestone in Doll Form
The release connects a widely recognized athlete with a particular achievement in her career, rather than presenting a generic tennis-themed doll. Recreating Williams’ 2005 Australian Open outfit ties the collectible to the tournament where she earned her seventh Grand Slam singles title, while the accessories make the figure usable as a display piece or for play.
For Mattel, the launch adds Williams to Team Barbie, a lineup the company describes as featuring athletes and role models. The company frames the initiative around confidence and pursuing personal goals. Williams’ comments also give the project a representation message: she says she wants girls who play with the doll to see possibilities for themselves. That is her stated intention, not evidence about the doll’s effect on children.
The charitable component gives the announcement a local dimension beyond the product sale. Mattel says the donation will support a Florida nonprofit’s work with children and families, but has not disclosed its size. The available information therefore confirms the planned contribution, not its financial scale or eventual outcomes.
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Williams’ Earlier Barbie Collaboration
This is Williams’ second Barbie collaboration, according to the report. Earlier in the same year, Barbie introduced a one-of-a-kind Role Model doll of Williams as part of its International Women’s Day campaign. The new Signature doll is a separate collectible tied to her Australian Open victory and is offered for purchase.
Mattel says the new release arrives around International Day of the Girl and describes Williams as an athlete and entrepreneur whose impact extends beyond tennis. The source does not identify the year of the launch, so its precise timing relative to the day cannot be established from the material provided.
“The doll “honors Williams’ impact on and off the court.””
— Mattel, as described in The Toy Book report
Price, Stock and Donation Details
The supplied report does not give an exact release date or year, and it does not say how many dolls will be made or whether the product is limited edition. Although it names online major retailers and Target stores as sales channels, it does not list every seller or say how long stock is expected to last.
Mattel has not disclosed the donation amount to Mrs. Rina’s House of Blessings. The source says the contribution will support programs for children and families in Martin County, but does not name specific programs, a schedule for the funding or a way to measure its impact. It also does not state an age rating for the doll.
Where Buyers Can Find the Doll
Mattel directs interested buyers to Mattel Creations for more information. The source report says the doll is priced at $45 and is available online through major retailers and in person at Target. Buyers seeking current stock or delivery information will need to check those retailers, since the report does not provide live inventory details.
Further information from Mattel or the nonprofit could clarify the donation amount and the programs it will support. Until those details are released, the confirmed charitable information is limited to Mattel’s stated plan to contribute through the Barbie Dream Gap Project.
Key Questions
What does the Serena Williams Barbie Signature doll cost?
The report lists the doll at $45. Retail prices or availability may vary, and the source does not provide current stock information.
What outfit does the doll wear?
It recreates Williams’ green-and-white 2005 Australian Open outfit, including a cutout top, white skirt, sweatband, socks and sneakers. It also comes with a racket, a ball and a display stand.
Where can shoppers buy it?
The report says it is available online through major retailers and in stores at Target. It points readers to Mattel Creations for further information but does not list all online sellers.
What is the connection to the 2005 Australian Open?
The doll is modeled on the look Williams wore at the tournament, where she won her seventh Grand Slam singles title, according to the report.
What charity will receive support from the release?
Mattel says the Barbie Dream Gap Project will make a donation to Mrs. Rina’s House of Blessings, a nonprofit in Martin County, Florida. The donation amount and specific programs it will fund have not been provided.
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