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Hunter Price International says its Toy Mania brand has turned 13 and continues to record year-over-year sales growth, with squishies helping drive international demand. The company is refreshing Sensory ToyBox, developing products across its portfolio and planning Toy Fair appearances in London and New York.
Hunter Price International says its flagship toy brand, Toy Mania, has turned 13 and is entering its next phase with product development, a refreshed showroom presence and planned appearances at toy fairs in London and New York. The company also reports year-over-year sales growth, with squishies helping drive international demand, though it did not provide figures or identify specific markets.
Toy Mania began with puzzles and games and has since expanded into sensory toys, compounds, squishies, collectibles and other pocket-money play, according to the company. Its current portfolio includes Sensory ToyBox, Oozey Goozey, Putteez, Squish & Squiggle, Taba Mochi, 3D Labs and Puzzle Nation.
Hunter Price says Sensory ToyBox has recently received a brand refresh, while product development is underway across the wider portfolio. Toy Mania is also taking a more prominent place in the company’s new-season showroom. The report does not specify which refreshed or newly developed products will be shown, or when they will reach stores.
The company plans to take the brand to Toy Fair events in London and New York. It also says it will put greater emphasis on social media, retail launches and content-led marketing. These are stated plans; the source report does not give a launch calendar, retailer list or details of the campaigns.
How Toy Mania Plans to Reach More Buyers
The anniversary marks a point for Hunter Price to present Toy Mania as a broader portfolio rather than a brand built only around puzzles and games. Its range now spans sensory products, collectibles and squishies alongside the Puzzle Nation line, which preserves the original puzzle category with a distinct identity.
For retailers and buyers, the planned London and New York fair appearances offer opportunities to see the company’s products and discuss retail launches. Hunter Price’s reported year-over-year growth and international demand for squishies indicate momentum, but the absence of sales totals, market breakdowns and comparable periods makes the scale of that growth difficult to judge independently.
The announced activity combines product work with greater showroom visibility and marketing. Whether those efforts translate into wider distribution or sustained growth remains to be seen; the company has not disclosed commercial targets or named new retail partners.
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From Puzzles to a Multi-Brand Range
Toy Mania’s development over 13 years has taken it beyond its starting point in puzzles and games. Hunter Price describes the current offer as covering several kinds of accessible play, from sensory toys and compounds to squishies and collectibles. The brand family includes both focused lines, such as Puzzle Nation, and labels including Sensory ToyBox and Oozey Goozey.
In comments reported by The Toy Book, Jeremy Winburn, Hunter Price’s CEO and co-founder, said the brand had grown from those early categories and that he was proud of the team and the reach of its brands. The source does not provide a detailed sales history, geographic footprint or a year-by-year account of the expansion.
Sales Figures and Launch Details Still Absent
Hunter Price has not disclosed sales figures, growth rates, time periods or comparison baselines for its claim of year-over-year growth. It also has not named the countries where squishies are driving international demand, or provided data to show how much they contribute to sales.
The source report does not specify the dates of the London and New York Toy Fair appearances, which products will be presented, when new items will launch or which retailers are involved. It remains unclear how the expanded marketing push will be measured and whether the company has set specific targets for distribution or sales.
Toy Fairs and Product Work Ahead
Hunter Price says Toy Mania will appear at upcoming Toy Fair events in London and New York while product development continues across its brand portfolio. The company has also signaled greater attention to retail launches, social media and content-led marketing.
The next useful milestones will be the publication of fair dates and product details, followed by information about launch timing and retail availability. Until Hunter Price releases figures or further specifics, the reported growth and international ambitions remain company statements without enough detail for a market-by-market assessment.
Key Questions
What is Toy Mania?
Toy Mania is Hunter Price International’s flagship toy brand. The company says it began with puzzles and games and now includes sensory toys, compounds, squishies, collectibles and other pocket-money play.
Which brands are in Toy Mania’s current portfolio?
Hunter Price lists Sensory ToyBox, Oozey Goozey, Putteez, Squish & Squiggle, Taba Mochi, 3D Labs and Puzzle Nation as part of the current portfolio.
Where will Toy Mania appear during the upcoming Toy Fair season?
The company says it plans appearances at toy fairs in London and New York. The source report does not provide dates or booth details.
How fast is Toy Mania growing?
Hunter Price says the business is posting year-over-year sales growth, with squishies helping drive international demand. It has not provided sales totals, growth rates, time periods or geographic breakdowns.
What changes has Hunter Price announced?
Sensory ToyBox has received a brand refresh, and product development is underway across Toy Mania’s wider portfolio. The brand will also have a more prominent place in the company’s new-season showroom, alongside a planned push in retail launches and marketing.
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